Today, Oct. 20th is definitely the day to shop Anne Fontaine. At all Anne Fontaine stores 50% of worldwide retail sales will be donated to the Anne Fontaine Foundation. The Foundation is dedicated to saving the Mata Atlantica Forest, a multi-variational forest in Brazil along the Atlantic coast. The Brazilian Atlantic Forest has one of the richest ecosystems in world, also one of the most endangered with only 7% of the forest remaining. Help the Anne Fontaine Foundation plant one million trees in the Brazilian Atlantic Forest over the next 5 years! In New York City checkout the Rockefeller Center location at 610 Fifth Ave. Nr. 49th. On a side note the Anne Fontaine bag shown below is made out of plastic bottles!